Hi, I'm Madoka!

I believe design begins and ends with people.

Work

About

I believe design begins and ends with people.

Whether it’s designing interfaces, conducting user experience research, drafting information architecture, or baking a delectable persimmon tart, I believe in championing the end user.

What first started as a career in interior design slowly changed to physical and digital product design -- always with a user-centered approach. The last few years I’ve turned my focus on user experience design and research in digital and strategic projects.

Currently: working for McKinsey & Company as an experience design lead under the Digital McKinsey division. Previously: designing user experiences at Amazon.